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New Approach

Here are the main Ideas to grow the CIC and ensure more business opportunity for all members
Marketing concept

"To have a clear goal in the new CIC and to work as a team using the competence we have and this marketing strategy will launch us to the next era of canyoning "

Joel Pereira, Marketing

A. Online Marketing

1.   Website
 
  • information of guides for client's assurance
  • sharing global event
  • sales of merchandise

 

2.   Facebook

 

  • information sharing about courses
  • workshops
  • job search
  • job offers

 

3.   Newsletter

 

  • personal experience by guides or customers
  • services to help professionals to enhance their income
  • generate interest of members of the public to be part of the CIC family
1. Free use of CIC Logo for all Members. A CIC Corporate Design Catalog will be offered for download on the Website. This Catalog will have three levels of communication
         a. For Canyoning Clients
         b. For CIC Guides
         c. For CIC Managed Canyoning companies
 
2. Free possibility for all CIC-Canyoning Guide to develop, produce and Sell Merchandise Products for the Association (T-Shirts, Patches, Sticker, Backpacks, ...). This will generate financial gain for those who are keen.
 
3. Canyoning Logbook for both Canyoning Clients and Guides. With the Logbook we open an official possibility for interested Clients to pile up experience and progress in training. In the logbook a clear explanation of how to train to be a CIC Guide and the List of CIC Canyoning Companies.
 
All Training and Touring Program offered by CIC Guides can be documented in the logbook using personalised Stickers following the Corporate Design of the association.

B. Product Placement and Merchandising

1. THE CIC MEETING -  Lets rock the Canyoning Market!
 
An open event for anyone involved or interested in Canyoning - FREE of charge!
 
- Trade show, where Manufacturers, Sellers of Canyoning Companies can present and sell their products. Special offers for CIC Members.
 
- CIC Games: Technical competition to attract the media and canyoning professionals
 
- Technical Workshops offer:  Up-Date or Up-Grade for Guides and Instructors
 
- Canyoning: Offer of guided Tours for visitors and Guides who want to see something from the region around the Meeting Spot.

C. Eventmarketing

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